SELLING YOUR PROPERTY
Top 5 Reasons to Work with Ryan and Daniel
01
Your Interests at Heart
We have built our business exclusively through referrals from friends and family and would not be in business if we didn’t deliver a ten-out-of-ten experience for every client. We pride ourselves on treating every new client with the same care and honesty we extend to our own family—providing advice with your best interests at heart. From our family to yours.
02
Data Analysis and Market Insight
With valuable data available through Rennie, we have access to highly exclusive information. Vancouver’s largest developers pay millions of dollars to access this data as part of Rennie’s consulting services, and you get it for free! Whether it’s market trends, economic outlooks, or new construction data, we not only provide you with the data but also interpret it to create a strategy that ensures your success in today’s market.
03
New Construction and Sales Experience
Rennie is Western Canada’s leading new construction sales and marketing firm. With access to developers, large and small, we are surrounded by the top minds in Vancouver’s real estate industry. We’ve been instrumental in launching thousands of homes with Rennie and understand the best practices for creating products that meet the needs of today’s buyers.
04
Proven Track Record
We have the expertise to help you sell quickly and for top dollar! As Medallion Club members since 2023—an accolade reserved for the top 10% of realtors in Greater Vancouver—and top 10% realtors at Rennie since 2020, our experience works for you.
05
Social Media Marketing
In today’s market, a strong social media presence isn’t just important—it’s essential, and that’s where we excel. When you list with us, we leverage cutting-edge social media strategies to showcase your property to the right audience, faster and more effectively than others. From eye-catching visuals on Instagram to targeted campaigns on Facebook and engaging content on YouTube, we ensure your property stands out. Our expertise in social media marketing guarantees maximum exposure, connecting with motivated buyers and creating buzz that others simply can’t match. With us, your home gets the attention it deserves in the digital world.
About Rennie
Marketing tools
Professional Photos
First impressions are everything. Photos will make or break the potential buyers interest in the property within the first 5 seconds. It is key to have great photos to capture the buyers attention immediately.
We hire professional photographers who utilize sophisticated HDR (high dynamic range) techniques. This strategy captures the angle at multiple exposures, and reduces the look of shadows, and overexposed bright spots. The product is a beautiful portrait-like look with each shot!
Laser Measured Floorplans
When homes selling between $800-$1600 per square foot, every inch matters! We provide laser measured, and highly accurate floorplans to see if there is any extra square footage that can be used for marketing purposes. Buyers also get a better sense of the space online before coming in person.
E Blast
Every day, Rennie Hot Sheets are sent to over 320 agents at Rennie, based in Vancouver and the lower mainland. Your listing will be featured in the new listings page, and potentially Rennie Sponsored pages in the Vancouver Sun and Ming Pao Daily.
Brochures and flyers
Hard stock brochures, 8 page brochure, highlighting all the features of the home, provided to prospective buyers at the showings and open houses.
Professional video
Once a buyer is interested, the video allows us to highlight the benefits and unique factors of your specific property. Allowing your listing to stand out from the rest!
Drone Footage
Drone footage provides a powerful context of the proximity to community amenities like parks, transit, shopping, beaches etc.
Social Media
With over 1200 followers that include other realtors, clients, and prospective home buyers, we will ensure to highlight your listing on our brohearns instagram page. Through boosted ads, and other paid mediums, we ensure to get as much exposure as possible.
Virtual Staging
Virtual staging is a powerful tool that transforms empty spaces into beautifully furnished rooms, helping buyers envision the full potential of a property. It’s cost-effective, quick to implement, and proven to attract more interest by making listings stand out online.
Multiplex and Redevelopment Specialists
As dedicated Multiplex & Redevelopment Specialists, we bring a unique advantage to every property listing. Our expertise ensures that your property is strategically positioned to attract the right buyers and maximize its value. For every listing, we conduct a comprehensive redevelopment viability study to identify the highest and best use of your property.
We provide a detailed checklist that breaks down key factors affecting your property’s redevelopment potential, empowering you with the knowledge to make informed decisions.
For properties with viable redevelopment prospects, we run a thorough proforma analysis. This financial model projects potential returns, offering a clear picture of the investment’s profitability. Armed with this information, we can highlight the value to prospective buyers, increasing the attractiveness of your listing.
Redevelopment marketing is a powerful strategy that can significantly enhance your property’s appeal. By showcasing its redevelopment potential, we can command higher offers and attract a broader range of buyers. Listing with us means leveraging our specialized knowledge and proactive approach to ensure you achieve the best possible outcome for your property.
Closing costs, commissions and taxes
Taxes
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Capital gains is a one time tax paid when a profit has been made from the sale of an asset, this includes real estate.
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Primary Residences are exempt from the capital gains tax.
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In Canada, the first 250k in annual capital gain is taxed at a 50% inclusion rate with an increase to 66.67% for any gain over this amount.
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If the property sold was held by a corporation or trust, a 66.67% inclusion rate is charged on the entire capital gain.
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Flipping tax - Federal (related to capital gains tax)
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If you are selling your property within 1 year of owning it (title transfer) all profit will be considered business income 100% taxable instead of being taxed as a capital gain (see above)
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Flipping tax - Provincial
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Applies to all residential properties if sold if owned for a period less than 2 years (730 days)
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Purchase date is the date of title transfer for all use
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Deferred property tax
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Any property taxes that were not paid on time or were intentionally deferred would have to be paid in full before title transfer over.
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Outstanding maintenance fees & Levies or judgements (strata)
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Any money owing to the strata will have to be paid out before title
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Read to Sell your Property Contact Us Today!
Ryan O'hearn
Daniel O'Hearn